Convert Every Field Visit Into Order
Plan beats, capture orders offline, collect payments securely, validate every visit, and sync everything with your ERP in real-time.
Field sales operations are the backbone of your distribution engine, but without a connected system, you lose visibility, efficiency, and cash flow.
Our SFA Software for Distribution unifies field operations to management insights, giving your team the tools to operate faster, smarter, and with complete accuracy at scale.
Outcomes you achieve
Higher visit-to-order conversion
Faster order-to-cash cycle
Strong beat & route compliance
Better scheme execution
Increased field productivity
Real-time visibility for Managers and Leaders
PLAN
Create beat plans & Apply visit frequency
Add Stores by Priority
Route optimisation for territory planning
Sync Beats to Mobile App
EXECUTE
Visit check-in with GPS & photo
Order capture with price
Apply schemes & discounts
OTP-secured advance & payment collection
Analytics/AI
ERP sync for orders, receipts & claims
Agent Dashboard to Track their Activity
Manager dashboards with KPIs
Alerts for deviations, collections & performance
A modular, scalable field execution platform with all the essential functions your distribution business needs in Sales Force Automation Software.
Retailer Profile
Everything your sales team needs to know about a retailer in one screen.
Capabilities:
Order history & buying patterns
Scheme eligibility
Visit status & coverage tracking
Claims & returns history
Map-based navigation with beat alignment
Order Management
A fast, offline-first ordering system built for retail-heavy markets.
Capabilities:
Order capture
Apply schemes, combos & BOGO
Customer-specific price lists
Order PDF & instant invoicing
ERP-synced orders
Collections & Finance
Ensure accurate, fraud-free, fully traceable payment capture.
Capabilities:
OTP-verified collections
Multi-order reconciliation
Settlement summary for finance
Mismatch/discrepancy alerts
Real-time ERP posting
Visit & GPS Validation
Enhance transparency and eliminate field compliance issues.
Capabilities:
Visit check-in/out with timestamp
Photo proof of Visit
Missed Visit Report
Daily sales report (DSR)
Beat & Route Planning
Plan smarter to maximise efficiency and coverage.
Capabilities:
Territory-based beats
Route optimisation for the Sales Team
Frequency-based visit planning
Beat assignment & compliance analytics
Schemes & Pricing
Reduce pricing errors and improve scheme execution.
Capabilities:
Price list management
Slabs, combos, BOGO & coupons
Scheme eligibility alerts
Scheme performance analytics
Claims & Returns
Streamline returns and claims with clear workflows.
Capabilities:
Photo-based claims
Expiry/damage workflow
Reason-coded returns
ERP-level sync for adjustments
Reporting & Analytics
Intelligence for every business leader.
Capabilities:
Leadership dashboards
Sales, beat, coverage & trend insights
Collection vs target
Product analytics
Gamification & Performance
Motivate field teams and increase app adoption.
Capabilities:
Daily/weekly leaderboards
Beat completion score
Sales target progress bars
Team-wise performance
ERP & DMS Integration
Seamless connectivity to your backend systems.
Capabilities:
Stock, pricing, customer & item sync
Orders, payments & returns posting
API-based architecture
Error-handling & retry engine
Supports ERPNext
Let’s help your team sell smarter, faster, and with complete visibility.
Book a DemoA field-ready HR suite embedded inside the Field Sales Management App, designed to manage mobile workforces with accuracy, compliance, and zero manual paperwork. Every HR activity, from attendance to expenses, is captured in the same system that drives your daily sales execution.
Check-In & Check-Out
Guarantee authentic attendance for reps who start their day directly in the field.
Capabilities:
Geography-based check-in/out to verify rep location
Selfie proof to prevent proxy attendance
GPS-stamped timestamps for every shift
Attendance is directly tied to Checkin-Checkout
Attendance Management
Capture true attendance based on actual field movement, not office swipes.
Capabilities:
Daily logs with a GPS trail of visits
Auto-attendance from completed store visits
Sync with holiday calendar & leave records
Automatic attendance summary for payroll
Leave Management
Reps can manage leave without disrupting route planning or daily coverage.
Capabilities:
Apply for leave directly through the SFA app
Upload documents (medical, personal, etc.)
Manager approval workflow integrated hierarchy
Live leave balance visibility
Expense Claim Management
A fast, mobile-first system to submit and approve expenses connected to routes.
Capabilities:
Submit travel, food, lodging & field expenses
Upload bill and receipt photos instantly
Manager approval aligned with the territory hierarchy
ERP posting for reimbursement
Your distribution network may operate through multiple sales routes: Primary Sales, Secondary Sales, and Van Sales.
The SFA Software for Distribution is designed to support all three journeys seamlessly, ensuring every order path is efficiently executed, accurately recorded, and perfectly synced with the ERP.
Primary Sales Management
For Distributor-Level Bulk Ordering & High-Volume Fulfilment
Primary sales focus on supplying products to distributors or super-stockists. This journey requires strong coordination between the field team, distributor, and ERP.
How SFA supports Primary Sales:
Distributor Order Capture
Keep your data protected with secure, role-based access for every team member. Track activities to maintain transparency and prevent unauthorised actions.
Scheme-Driven Bulk Orders
Apply slab discounts, combos, BOGO, or volume-based schemes to encourage larger orders and ensure accurate promotional billing.
ERP-Confirmed Fulfilment
Orders sync instantly with ERP, triggering stock allocation, dispatch planning, and invoice generation. Sales representatives and distributors get real-time status updates on order approval, picking, packing, and delivery.
Distributor Performance Analytics
Track sales by distributor, order frequency, payment habits, and scheme utilisation to improve planning and forecasting.
Outcomes: Faster primary order cycles, fewer pricing errors, and stronger distributor relationships.
Secondary Sales Management
For Retailer-Level Order Execution & Route-Based Selling
Secondary sales focus on reaching retailers across beats and routes. Accuracy, coverage, and visit discipline play a crucial role in this regard.
How SFA supports Secondary Sales:
Retailer-Level Order Capture
Sales Team quickly capture retailer orders with access to price lists, schemes, item availability, and SKUs.
Route-Wise Frequency & Beat Compliance
Representatives follow their assigned beat plan, ensuring timely visits. The app tracks coverage, missed visits.
Outlet Analytics & Insights
Retailer view helps representatives understand order trends, outstanding payments, scheme eligibility, order frequency, and potential opportunities.
Secondary Sales Visibility
Managers can track outlet performance, route efficiency, store-wise sales trends, and demand patterns to refine market strategy.
Outcomes: Stronger market execution, increased order volumes, and consistent retail coverage.
Van Sales Management
For On-Spot Selling, Mobile Invoicing & Immediate Collection
Van sales involve selling directly from a stocked vehicle, making it essential to have real-time inventory, quick billing, and secure payment workflows.
How SFA supports Van Sales:
Real-Time Vehicle Stock Management
The app maintains a live stock of the van, updating quantities as sales, returns, and adjustments are made.
Instant Invoicing & Receipts
Reps generate invoices on the spot with applied prices, schemes, and taxes. Printed or digital copies can be shared immediately.
On-the-Spot Collections
Accept payments instantly. The system supports OTP verification for secure settlement.
Returns & Exchanges
Damaged or expired goods can be returned on-site with photo proof.
Route-Based Selling
Combine van sales with beat plans to create an optimised route for clearing stock and serving high-demand zones.
Outcomes: Faster order closure, real-time revenue capture, and high retail service availability.
Business Owners & Leadership
Gain real-time visibility into sales, collections, and coverage across all territories — enabling faster decisions, tighter financial control, and measurable business growth.
Director of Sales & Sales Manager
Monitor beat compliance, rep productivity, distributor performance, and scheme execution through powerful dashboards. Improve team discipline and market execution effortlessly.
Field Sales Executives & Territory Officers
Work smarter with a simple, mobile-first tool that lets reps plan their day, capture orders offline, collect payments securely, and complete visits with ease.
Van Salesmen & Route Sales Teams
Perform instant billing, manage van stock in real time, adjust returns on the spot, and close transactions faster, all from a single app.
Finance & Accounts Teams
Get accurate, real-time visibility of collections, outstanding payments, reconciliation status, and financial postings synced directly with ERP, minimising manual errors.
IT, ERP & Digital Transformation Teams
Deploy a secure, scalable, API-driven SFA solution that integrates seamlessly with ERPNext and other systems. Ensure data accuracy, system reliability, and governance compliance.
HR & Admin Teams
Automate attendance, leave approvals, expense claims, and payroll inputs for field staff, reducing paperwork and improving compliance.
Distributors & Channel Partners
Enhance retail coverage, scheme execution, and order accuracy. Get greater visibility into their territory's performance through consistent field visits and actionable insights.
Companies using this SFA achieve:
50%
faster order capture with App
25%
higher beat completion through optimised routing
30%
fewer pricing and scheme errors
40%
improvement in collection accuracy
Role-Based Access Control (RBAC)
Device-Level Session Management
Secure & Tamper-Proof Audit Logs
Enterprise-Grade IT Compliance
Business Area
Before Using SFA (Manual / Traditional Process)
After Implementing SFA (Automated & Insight-Driven)
Business Area
Order Capture
Before Using SFA (Manual / Traditional Process)
Manual entries, pricing mistakes, and slow order-taking
After Implementing SFA (Automated & Insight-Driven)
Fast offline orders, zero pricing errors, automated schemes
Business Area
Beat Planning & Coverage
Before Using SFA (Manual / Traditional Process)
Unplanned routes, missed visits, poor coverage
After Implementing SFA (Automated & Insight-Driven)
Optimised beats, higher coverage, 90%+ visit compliance
Business Area
Sales Productivity
Before Using SFA (Manual / Traditional Process)
Low visibility, inconsistent performance
After Implementing SFA (Automated & Insight-Driven)
Structured workflows, gamification, 20–35% productivity lift
Business Area
Collections & Outstanding
Before Using SFA (Manual / Traditional Process)
Delayed payments, disputes, and no real-time visibility
After Implementing SFA (Automated & Insight-Driven)
OTP-verified payments, instant ERP posting, reduced DSO
Business Area
Scheme Execution
Before Using SFA (Manual / Traditional Process)
Misuse, wrong application, revenue loss
After Implementing SFA (Automated & Insight-Driven)
Auto-applied schemes with accurate discounts and tracking
Business Area
Attendance & Visit Tracking
Before Using SFA (Manual / Traditional Process)
Proxy attendance, no GPS validation
After Implementing SFA (Automated & Insight-Driven)
Geo-tagged check-ins, visit proof, real-time route replay
Business Area
Claims & Returns
Before Using SFA (Manual / Traditional Process)
No documentation, slow approvals
After Implementing SFA (Automated & Insight-Driven)
Photo-based claims, automated workflows, ERP-synced adjustments
Business Area
Merchandising Execution
Before Using SFA (Manual / Traditional Process)
No photos, no retail visibility
After Implementing SFA (Automated & Insight-Driven)
Shelf audits, photo proofs, OOS tracking, compliance monitoring
Business Area
Van Sales Operations
Before Using SFA (Manual / Traditional Process)
Manual billing, inaccurate van stock
After Implementing SFA (Automated & Insight-Driven)
Real-time stock, instant invoicing, on-spot collections
Business Area
Reporting & MIS
Before Using SFA (Manual / Traditional Process)
Manual Excel reports, delayed updates
After Implementing SFA (Automated & Insight-Driven)
Real-time dashboards for CEO/COO/Sales Managers
Business Area
Distributor Visibility
Before Using SFA (Manual / Traditional Process)
Limited insight, low accountability
After Implementing SFA (Automated & Insight-Driven)
Outlet-wise analytics, performance insights, coverage tracking
Business Area
Decision Making
Before Using SFA (Manual / Traditional Process)
Without Clear Insight
After Implementing SFA (Automated & Insight-Driven)
Data-driven insights with KPI dashboards
Business Area
Managerial Workload
Before Using SFA (Manual / Traditional Process)
Manual follow-ups, paperwork
After Implementing SFA (Automated & Insight-Driven)
Automated DSRs, auto-sync data, reduced admin tasks
Looking for an end-to-end Distribution Management Solution?
Discover a comprehensive distribution Management Software designed to streamline operations and market execution across your entire distribution network.
Explore Other Distributor Management Software Modules
The SFA App is built to support key field operations that drive sales, improve execution, and strengthen market presence. Here are the most impactful use cases your sales and distribution teams can execute effortlessly.
Distributor Management Software
Manage distributor inventory, billing, credit limits, secondary sales, and collections through a centralised ERP designed for distribution businesses.
Retailer Mobile App
Empower retailers to place self-orders, view schemes, track deliveries, and access invoices through a connected retailer mobile app.
CASE STUDIES
Redefining FMCG Distribution in Dubai
Farmex Freshia Trading LLC streamlined operations across 14 warehouses, automated van sales, and achieved 30% higher operational efficiency within 3 months using our DMS built on ERPNext.
Read the full case studyTransform field sales execution with a Field Sales App designed for enterprise-grade control and results.
clients
The SFA App is a mobile tool that helps field reps plan beats, capture orders, track visits, collect payments, and report activities in real time. It simplifies daily tasks, reduces manual work, and gives managers full visibility into field performance.
Yes. The platform supports ERPNext for orders, pricing, stock, collections, and customer sync.
The app uses role-based permissions, device session control, GPS validation, encrypted communication, and tamper-proof audit logs to prevent misuse.
Yes. Schemes (slabs, combos, BOGO, coupons), price lists, and customer-wise pricing are auto-applied during order capture.
Yes. Payments are validated through OTP to eliminate disputes and ensure secure collection.
Yes. Offline order capture is one of the core features. Reps can complete full orders with pricing, schemes, and stock checks offline.
Yes. The Van Sales Module includes real-time van stock, instant invoicing, on-spot collections, and returns processing.
Reps get complete retailer insights, order history, scheme eligibility, recommended SKUs, visit history, claims, and merchandising data to improve conversions.
Yes. Managers get dashboards for sales, coverage, collections, productivity, beat adherence, and KPIs in the Field Sales Management App.
Absolutely. The HR Module allows reps to apply for leave, submit expenses, check approvals, and download salary slips directly from the app.
Leaderboards, beat scores, and progress bars motivate reps, increase app usage, and improve sales productivity.
Yes. Reps can submit photo-based claims, damage/expiry returns, and track approvals synced with ERP.
The app works on all modern devices and supports web dashboards for managers.
The system shows visit coverage, outlet gaps, order patterns, and distributor-wise performance across territories.
Yes. We provide onboarding training, video tutorials, and a help guide to ensure smooth adoption.